Trust Center

Your store data, and what Altvary does with it.

What Altvary reads, what it can’t change, where information goes, and what happens when you disconnect.

  • Read-only access to your Shopify data
  • Can’t change products, orders, customers or inventory
  • Nothing installed on your storefront
  • Decides about subscribed customers
  • Not sold, not used for advertising

What does Altvary access?

The Shopify data Altvary reads, and what each part is for.

  • Orders

    What each customer bought and when, including refunds.

  • Customers

    Name, email, order count, total spend, and marketing consent as Shopify records it.

  • Products

    Titles, sizes, prices and descriptions, to work out what runs out and what goes together.

  • Inventory

    Stock levels and unit cost, so stock and margin are taken into account.

Altvary doesn’t store shipping or billing addresses, and doesn’t access payment card numbers or passwords.

Can Altvary change my store?

No. It can read your store data. It can’t change it.

Read access, no write permission

Altvary asks Shopify for read access and has no write permission. It can’t edit, create or delete your products, orders, customers or inventory.

Nothing installed on your storefront

No tracking pixel, no theme script, no browsing data. Altvary works from your Shopify records.

What does Altvary do with my data?

Scores customers and recommends a decision

Altvary scores each customer and works out a recommended decision: who, why, which product, and what to do.

Consent decides who it may decide about

Altvary decides about customers whose Shopify record says they subscribed to marketing. Other consent states are treated as no permission.

Drafts suggested wording with an AI service

To draft wording, Altvary sends an AI writing service the customer’s first name and a short summary of the opportunity: their lifecycle segment, skin or buyer profile, order count and lifetime spend, the reason they were chosen, the recommended product, any discount you set and the expected contribution. It does not send their email address.

Not sold, not used for advertising

Altvary doesn’t sell or rent your data or use it for advertising.

What happens when I connect Klaviyo?

Connecting Klaviyo is optional. When you connect, Altvary sends customer opportunity data to your own Klaviyo account so your flow can deliver the message. Altvary doesn’t send the email itself.

What Altvary sends to your Klaviyo account

Who
Customers whose Shopify record says they subscribed to marketing. They are matched by email address, and if a subscribed customer isn’t in Klaviyo yet, a profile is created.
Customer data
A health score and lifecycle stage, purchase timing such as the last order and an estimated run-out date, and routine and skin attributes.
Approved decisions
The suggested subject, message, product and your discount code, with the decision’s expected revenue and confidence score.
Setup
When you choose to set it up, one draft flow, one email template and one event are added to your account. You turn the flow on.
After you disconnect
Altvary’s connection to your Klaviyo account is removed. Data already written to Klaviyo stays there unless you remove it.

Who can access my data?

Your team

The people in your Altvary workspace: the person who installed it and anyone invited to the team.

Kept separate from other stores

Each store’s data is kept separate from other stores’.

Service providers

Altvary uses service providers to run the app, store its data and draft wording. They are listed in the Privacy Policy.

Connection credentials

The credentials that connect Altvary to your Shopify store and your Klaviyo account are stored encrypted.

What happens when I disconnect?

  1. When you uninstall

    Altvary can no longer read your Shopify store, and its connection to your Klaviyo account is removed.

  2. 48 hours later

    Shopify asks Altvary to delete your store’s data. Reinstall within that time and your setup is kept.

  3. Sooner, if you ask

    To have it deleted sooner, email us.

A customer asks to be erased

Altvary deletes that customer and the records attached to them: orders, scores and their history, actions, deliveries, suppression entries, and message copy written for them.

A customer asks for their data

The request is recorded when Shopify sends it, and a person compiles the data and provides it to you.

What is the free store check?

It reads the public product list any shopper’s browser can load. No account, no connection, and no customer, order or revenue data.

Try the free store check

Privacy Policy, Terms and contact

Questions about your data?

Ask about access, deletion, Klaviyo or anything on this page.

privacy@altvary.com

Early access

Your catalog shows what runs out. Your orders show who.

With your Shopify store connected, Altvary reads your purchase history to find the customers approaching their own repurchase window — which product, why now, and what to do.

Get early access Free store check
  • Read-only accessAltvary can’t change your products, orders, customers or inventory.
  • Consent firstOnly decides about customers who subscribed to your marketing.
  • Early accessFree while we build with our first merchants.