Blog
Notes on retention for beauty brands.
How replenishment timing, routines and customer decisions work, from the people building Altvary.
Guide
How long does a bottle last? Replenishment timing for skincare
A reorder email on a fixed schedule is early for some products and late for others. Here is how to work out when each one runs out, and what to do with the ones you can’t time.
Strategy
One customer, five possible messages. Send one.
Segments are each right on their own and wrong together. Why a retention program needs a way to choose between the things it could say to the same person.
Measurement
Influenced revenue is not caused revenue
A purchase that follows a message is not proof the message produced it. What a retention number can honestly say, and the three rules that keep it from saying more.